The Black Lives Matter movement has made a significant impact in part because African Americans are a visible presence in America’s large urban areas. By contrast, Native Americans are more easily ignored since they often live in more rural areas and on reservations. Native American culture, and often Natives themselves, remain a source of ridicule in contemporary North American culture in a way that other groups are not, at least not in such open fashion. For example, sports teams nationwide still proudly flaunt racist names and symbols referring to Native American peoples and traditions. Now, issues of police accountability are opening the public's eyes to the continuing struggles of North America’s First Peoples and other groups unfairly targeted by law enforcement.