Friday, April 17, 2015

With Eye on Mobile, Yahoo Revises Its Search Partnership With Microsoft

Yahoo and Microsoft announced on Thursday that they had amended their 10-year search partnership to allow Yahoo to deliver its own search results and ads for up to half the searches made by visitors to Yahoo sites and apps.
Under the original agreement, struck five years ago, Yahoo was required to use Microsoft’s Bing search results and ads for all desktop searches, although it was free to use alternatives on mobile devices.

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