Monsanto invented the herbicide glyphosate and brought it to market under the trade name Roundup in 1974, after DDT was banned. But it wasn’t until the late 1990s that the use of Roundup surged, thanks to Monsanto's ingenious marketing strategy. The strategy? Genetically engineer seeds to grow food crops that could tolerate high doses of Roundup. With the introduction of these new GE seeds, farmers could now easily control weeds on their corn, soy, cotton, canola, sugar beets and alfalfa crops--crops that thrived while the weeds around them were wiped out by Roundup.
Eager to sell more of its flagship herbicide, Monsanto also encouraged farmers to use Roundup as a dessicant, to dry out all of their crops so they could harvest them faster. So Roundup is now routinely sprayed directly on a host of non-GMO crops, including wheat, barley, oats, canola, flax, peas, lentils, soybeans, dry beans and sugar cane.
Between 1996 - 2011, the widespread use of Roundup Ready GMO crops increased herbicide use in the U.S. by 527 million pounds - even though Monsanto claimed its GMO crops would reduce pesticide and herbicide use.
Monsanto has falsified data on Roundup’s safety, and marketed it to parks departments and consumers as “environmentally friendly” and “biodegradable," to encourage its use it on roadsides, playgrounds, golf courses, schoolyards, lawns and home gardens. A French court ruled those marketing claims amounted to false advertising.