The National Congress of American Indians and the Oneida Indian Nation launched a new ad Friday as part of their Change the Mascot campaign. The “Take It Away” spot, produced by creative agency goodness Mfg. and funded through Kickstarter, digitally removes all representation of the mascot from game day footage of a significant moment in the team’s history.
“Our ‘Take It Away’ spot demonstrates that changing the name would not take anything away from the fan experience. By keeping the mascot, the Washington team’s ownership is forcing fans and players to support a dictionary-defined racial slur,” said National Congress of American Indians Executive Director Jackie Pata and Oneida Indian Nation Representative Ray Halbritter. “Washington fans and players shouldn’t be put in that position. They should be able to root for a team that honors the most basic notions of civility and respect. No Americans should be treated as targets of racial slurs – and no fans or players should be forced to support such slurs as a condition of supporting a sports team. It is time for Dan Snyder to change the mascot.”